Welcome to The Mog – the Mogrify blog and the place where we post other useful Resources to help you make sense of the modern marketing landscape. We post regularly so do stay in touch and join in on the conversation by posting comments and sharing on your social networks!



If you’re the leader in your business, this generally results in a mild form of panic and you hiring the first person off the street who sweet talks you with a few lines about how they’re ‘the boss man’ at marketing. Before you know it, you’ve spent tens of thousands of dollars.
As all IT business leaders and marketers know, content marketing is no longer the new kid on the block and many are doing it well – i.e. it’s helping to drive regular inbound leads. However - we’ve found that if left unchecked - and if there has never been a proper strategy put in place, poor habits can slip in.
A couple of years ago, research revealed that sales and marketing teams within companies were all too often not cooperative, but competitive. Here are our top five tips to get your sales and marketing teams working together!
Customers are increasingly bringing their consumer-led expectations into their workplace - B2B interactions, and B2B organisations, need to keep up.
Our opinion on the main success drivers for an IT company operating in 2018 – we hope they help to inspire some new ideas for the year ahead!
Here is a new perspective on content marketing that you may not have considered.
As marketers, it is not our job alone to craft all the content ideas. B2B content marketing is a team sport - here is how to get the business involved.
A success story on Total Synergy's transformation from having a traditional sales focus to customer centricity and content marketing.
How Nichole Whyte assumed responsbility for marketing and harnessed the power of B2B marketing through LinkedIn.
In Modern Marketing, businesses are opting to hire marketing specialists rather than generalists. Find out how to resource your B2B marketing function.
All too often businesses focus on maximising their ‘digital reach' without taking the time to consider and craft a relevant message to their target market.
We take a look at some of the key buyer dynamics and present a comparison of the 'then' vs 'now' of B2B marketing.

"Vision without execution is just hallucination."

- Henry Ford