Staying ahead of the business competition isn’t just about having the right marketing tools in place. As the saying goes, “It’s not what you’ve got, it’s what you do with it that counts.”
The ins and outs of today’s modern marketing world can be overwhelming, full of jargon and the unknown. Inbound, outbound, social, lead gen, video, buyer journeys, voice, brand, promotion and distribution. Not to mention new trends like AI, interactive digital display, voice search and more.
You might have a good idea about what some of this means. You might even be using some or all of these tactics to help grow your business. But how can you be sure you are investing resources in the right places? Do you have a holistic view of your sales and marketing strategy? How do you make marketing work for you?
Here at Mogrify we believe a lot of this comes down to strategy. You need to know what you do, why you do it, who you do it for - and then take time to do it well. But sometimes when we’re presented with so much information and increasing complexity it’s hard to see the wood for the trees.
What if you could take a take step back? What if you could look at your business with a fresh set of eyes? Wouldn’t it be great if you could get advice, support and actionable tips to help drive your marketing strategy forward?
Assess Your Marketing
Mogrify has created a unique online marketing assessment to help you. After years of experience working with B2B businesses we’ve learnt a thing or two along the way – the things that help an organisation succeed or fail. We’ve taken these learnings and developed our very own Mogrify B2B Marketing Assessment. It’s quick, simple and free.
Mogrify’s online marketing assessment gives you the marketing insights and oversight you need. Through a series of questions, you’ll be rated across three core areas of the marketing process that Mogrify uses to keep things simple and easily implementable for our customers:
- Messaging & Strategy
- Asset Creation
- Promotion & Distribution
We'll also take a more specific view of various other characteristics of your marketing to help us provide intelligent commentary on where you could make improvements.
You’ll be asked questions that help dig into:
- Exactly how targeted is your approach to marketing?
- How much does your brand and culture come through in how you market?
- Are you set up to learn from your marketing failures?
Gain a Holistic Perspective
Once you’ve taken the online assessment, you’ll receive a personalised report. This report gives in-depth information on how you rate in our key areas, as well as a benchmark score showing how you rate against your peers.
We’ll also provide you with high-level actionable suggestions on how to improve and give you realistic ideas to implement directly in your marketing strategy. These valuable insights come from years of experience in the sector, working with clients and helping them achieve successes. You can read about some of those in our key highlights from the past year.
When you’re working on - and in - the many facets of your own marketing agenda, it’s all too easy to get caught up in the small details of email subject lines and Facebook tracking pixels, rather than seeing the whole picture. Mogrify has worked with many different and varied clients and seen real results in several fields. We can provide you with the kind of holistic perspective that most companies need.
So sit down, grab your cup of tea (or whatever takes your fancy!) and start your marketing assessment today. It will take less than 5 minutes, so you'll probably not get round to starting the tea! We promise to give you helpful and practical insights to help take your marketing strategy to the next level. And we won’t judge! Whether you score low or high, are a marketer or a business owner, there’s something for everyone.
Ready to give it a go? Take the assessment now and kick your marketing efforts into high gear.